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Lovers PLUS
The Lovers Plus brand has attained consistent growth since its launch in 1993, primarily as a result of the application of successful marketing and advertising strategies. Lovers Plus is positioned as a fun, affordable, high quality-condom for adults who have high self esteem, are ambitious and stylish. This positioning is reinforced by the Lovers Plus slogan, "Cross over to real style". The price point has also assisted in positioning the brand as a quality product in the consumers mind, and allowed Lovers Plus to benefit from significantly larger brand values for the trade and to make better cost recoveries.
Lovers Plus is available in three variants: Smooth, Coloured and Flavoured, and Ribbed and Studded. The extended Lovers Plus range provides diversity for consumers and greater brand exposure at retail purchase points.